🚨 NFL SHOCKWAVE! A jaw-dropping $25 million offer from Coca-Cola CEO James Quincey to DeVonta Smith — demanding Coca-Cola branding be placed on his game-day uniform — sent tremors through the league. Inside the closed-door meeting, Smith replied with just ten words, a response so sharp it reportedly stopped Quincey cold. But the drama didn’t end there. The bold request Smith made immediately afterward flipped the power dynamic, leaving the powerful CEO speechless, frozen in place, and forced to rethink the entire strategy. It was a rare moment where principle, personal identity, and corporate power collided head-on — and the NFL erupted over what followed.

James Quincey - CNBC

Alabama Wide Receiver DeVonta Smith Wins the Heisman Trophy - The New York  Times

Coke President James Quincey Works Behind the Scenes to Cut Costs, Reverse  Flagging Soda Sales - WSJ